Monday 28th June — Thursday 1st July
QIT GLOBAL PAAS by QIT Solutions is a platform, with the Network AdBlock function providing telco the opportunity to control the advertiser's traffic, reaching the subscriber, distinguish fruitful and toxic traffic, reduce the network load and obtain the share of proceeds from ads stream.

09:00 - 19:00
Hall 2, stand #2-O-20
How to find us
Ads market
Fira Gran Via, Av. Joan Carles I,
64 08908 L'Hospitalet de Llobregat,
Barcelona, Spain
innovative regulation
presents
Hall 2, stand #2-O-20
for
QIT GLOBAL PAAS by Quiet Media, is a platform with the Network AdBlock function providing a telcо with a capability to control the advertiser’s traffic reaching the subscriber. AdBlock enables
a telco to separate useful traffic from toxic traffic, which reduces the network load and allows the operator to earn the share in profits from an active ad stream.

Together with enabling telco as a targeted marketing communication channel with its subscribers, it develops a high accuracy targeting and visibility of advertising, transforming a telco into a valuable player within the advertising market.
QIT GLOBAL PAAS by QIT Solutions, is a platform with the Network AdBlock function providing a telcо with a capability to control the advertiser's traffic reaching the subscriber. AdBlock enables a telco to separate useful traffic from toxic traffic, which reduces the network load and allows the operator to earn the share in profits from an active ad stream.

Together with enabling telco as a targeted marketing communication channel with its subscribers, it develops a high accuracy targeting and visibility of advertising, transforming a telco into a valuable player within the advertising market.
What is
AdBlock.QIT?
Highly advanced technology providing telcos with a legal and effective tool to achieve complete control over traffic delivered to subscriber that may serve as a powerful filter to eliminate any unwanted advertising content
AdBlock.QIT: Current issues
Unfiltered traffic is delivered to a subscriber
Subscriber
Operator
Website
Advertiser
Operator's network is getting overloaded by excessive spurious traffic requests
Website content
Advertisement
Operator gains
no benefit from ads
Traffic fees 100%
Ad budget 100%
?
Subscriber
Operator
Website
Advertiser
Solutions: how to deal with it?
Filter spurious tracking requests
Website content
Advertisement
Spurious traffic
Subscriber
Operator
Website
Advertiser
AdBlock as a network load
management tool
Advertisement
Advertisement
Network overload
AdBlock
Network clear
Implemented on partner telcos
Data Management Platform (DPM)
profiling subscribers
in terms of collected data
Light DPI
part of the Platform AdBlock and AdBanner, which works on network level
DPI–AdBlock
Light DPI
Injection
SSP
SSP
Self Service
Trading
Deck
Segmentation
DMP
AdPlatform
DSP
API
API
Telco website
Blocking page
Success cases with partner telcos
Subscription base:
Start Time:
Installation time:
Commercial launch:
75,8
mln
1Q 2017
7 month
4Q 2018
mln
$10
mln
$3,8
Start Time:
Subscription base:
Installation time:
Commercial launch:
1Q 2018
4 month
3Q 2017
40,6
Revenue from
the Project:
Revenue from
the Project:
Subscription base:
Start Time:
Installation time:
Commercial launch:
85
mln
2Q 2020
4 month
Dec'2020
mln
$0,2
Revenue from
the Project:
2017
2018
2019
2020
2021
Data users' base:
Data users' base:
Data users' base:
20
20
10
mln
mln
mln
mln
2021
2020
2019
2018
2017
2021
2020
2019
2018
2017
2021
2020
2019
2018
2017
Start Time:
Commercial launch:
Const.ID: product overview
Const.ID QIT is a telco-integrated platform allowing to replace fragmented identification tokens from different sources by a unified user ID. Const.ID is built around MSISDN.

Partners are provided with a pixel which they install on their side (on the website or in the application).
For each ad display, the pixel will contact the Const.ID platform to identify the user and return the identifier to the Partner.

Analytical products

DDoS prevention products
and identification services

Anti-fraud

InApp

CRM
User opened the website/app, saw callback-widget, but hasn't left his number
Without
Product overview
App/Website owner connects to Const.ID platform
User's Const.ID is logged and hashed into the table
App/Website owner reaches user via ad/call/sms MSISDN is hashed
User leaves the website
const.ID
const.ID
With
Additional use cases:
Operator's data is stored separately
Partner 1
Partner 2
Partner 3
Partner X
Partner Y
Partner Z
AdBanner.QIT?
What is
A technology providing telco with its own communication channel with the subscriber
Market
$170 bn
67%
Global
penetration rate
estimated market for mobile advertising,
maintained by telecom Operators worldwide,
while Operators do not participate in revenue
share, increasing its infrastructure maintenance
and overall capex
Unique mobile
subscribers
5,1 bn
46,7%
Share
of digital ads
26,9%
Global spending on ads allocated to digital
#2
Ad channel
across the globe
Opportunity
is estimated market for mobile advertisement, maintained by
telecom Operators worldwide,
while Operators do not participate
in revenue share, increasing its infrastructure maintenance
and overall capex

Brand safety
No bots!
Bots don't use mobile internet. Only real subscribers do.
Black&White listing
QIT endorses black/white lists by keywords and domains.
Real-time keywords analysis
Real-time website content keywords check.
No complaints!
Telco Advertisement looks the same as any other online ad, and ad traffic
is not included into the bill.
Mobile formats
Icon
banner
Fullscreen
banner
Text+graphics
banner
Native
banner
Header
banner
Native video
banner

Desktop formats

Fullscreen banner
Vertical full-size banner
Cross-screen banner
Native/Text+graphics banner

Over 300 targets

and segments options

Soc-Dem
Classic social demographic targets distinguished by gender and age
Preferences
Targets distinguished by visited websites, purchases paid with credit cards, calls directions
Super-Geo
Geolocation up to 350 meters, relocation analysis, visits frequency and purchase areas
Income
Purchase analytics, frequency, accurate data on users income
Off-the-shelf segments
– Real estate
– Kids
– Pets
– Drivers
– Travelers
Technical targets
– Type, brand, OS, devices
– Device change
– Operator
– Roaming
– Impression time and frequency
– Impression by event
The system also provides segments based on CRM-client data and creation of a segment upon request
Offline-to-online
Offline attribution
% of people, who saw ads, have come to an outlet or made a purchase without installment of special equipment
Offline retargeting
The ability to target customers who live or often appear near the outlet
Targeting customers who haven't been to an offline store for a long time
Ready-made use case
& lead generation mechanics
Lead – generating banner
User clicks the banner (FS, TGB, native);

The form with the number in it opens;

User accepts the offer by clicking and sends the request.
Callback
A full-screen banner opens to the user;

User accepts the offer by clicking and sends the request for a call back;

Advertiser's manager contacts subscriber.
Promo code from the banner delivered in SMS/SDK Push
A full-screen banner opens to the user;

User accepts the offer by clicking and sends the request for a promo code;

User obtains a code.
QIT Solutions Analytics
QIT platform molds the audience profile by using predictive analytics' mechanism and data, collected from the mobile operators, considering impressions* of any billboard to people around, not demanding installment of any additional equipment
One can make any kind of retargeting, available at QIT by given audience profile
Woman
30-35 y.o.
Income А
Kids 2-5 y.o.
Man
35-40 y.o.
Income А+
Real estate

Gaining from the RevShare model with positive social contribution
Operator's responsibility perimeter
Operator's opportunity